Willy Vanderperre is officially back in the fold at Prada. A firm fave of Raf Simons (having known one another since their days as children in Antwerp), the Belgian photographer first made his return to capture the brand’s Fall 2023 campaign (replacing David Sims) and is now back to shoot Holiday 2023. At the request of the luxury Italian fashion label’s current co-creative directors Miuccia Prada and Raf Simons, a star-studded cast of actors including Maya Hawke, Kim Tae-Ri, Damson Idris and Louis Partridge front the campaign. The series of images transports us to a Prada-filled galaxy and all we require is a one-way ticket.
But members of theFashionSpot forums weren’t sold on the end result. “NO! OMG, NO! Are you sure this is a Prada advertising campaign and not a Tatler Christmas special circa 2016? What a horrific campaign,” immediately cried out 90sFan.
“From one of the most beautiful advertising campaigns ever to be seen in fashion, for which someone nearly died to get the right shot, to whatever this is. Sometimes I wish I could just disconnect from contemporary fashion and revel in the past,” sighed aracic.
Also deeply unimpressed was MModa: “The first image with Maya Hawke makes me think of photos I’ve seen in Macy’s or Lord & Taylor holiday catalogs!”
“Why do the holiday campaigns always look cheap?” asked Urban Stylin.
“They look all very stiff and uncomfortable. It’s a mystery to me how Prada has managed to increase it’s sales lately with mostly hot air,” chimed in FiLeReD.
See more from Prada’s Holiday 2023 advertising campaign and join the conversation for yourself, here.