Kendall Jenner remains a force to be reckoned with. The world of fashion continues to champion the 28-year-old American model and media personality like there’s no tomorrow, with mega brands such as Gucci, Stella McCartney, Calvin Klein, Marc Jacobs, Miu Miu and Jimmy Choo having bent over backwards to make Kendall the face of their collections throughout 2023. Jacquemus is the latest to jump on the Jenner bandwagon with the unveiling of his Holiday 2023 advertising campaign for the upcoming festive season. Via the lens of Drew Vickers, Kendall plays with some festive props (like skis, roller skates, a string of retro tree lights, Santa hats and even snow in the middle of Los Angeles) as she models the French designer’s newest collection entitled ‘Guirlande’ for his eponymous fashion label which Simon Porte Jacquemus founded himself back in 2009.
Members of our forums weren’t in the mood for festivities, upon seeing the end result, however. “Mediocrity – the model,” voiced FAdS.
“She makes this look so generic. He would have got a lot more bang for his buck if he booked Rianne van Rompaey or Vittoria Ceretti,” GivenchyHomme explained.
“This is the embodiment of ‘go girl, give us nothing’. It is so bad,” noted Yasouss.
Vogue28 replied: “Even more so for a holiday campaign! Despite the inclusion of the festive props, there’s a total lack of holiday charm here.”
“Bleh, never been one for this type of photography. The wintery close-up of Kendall smiling is an odd one out, it’s a beautiful shot! Very Glenda [Bailey]’s Harper’s Bazaar in a way. The rest is entirely forgettable – but then again, so is all of Jacquemus (and Drew Vickers for that matter),” commented aracic.
See more from Jacquemus’ Holiday 2023 advertising campaign and join the conversation, here.