TikTok has become the platform of choice for many users to discover new songs and help push songs into the mainstream. Now, TikTok appears to be getting closer to launching its own standalone music streaming service. In May of this year, TikTok parent company ByteDance filed a trademark application for “TikTok Music” with the U.S. Patent and Trademark Office. The company is seeking to apply the trademark to various goods and services, including a mobile phone that allows users to “buy, play, share, Download Music, Songs, Albums and Lyrics” mobile app. TikTok is already quite popular in the U.S. and Americans will probably love TikTok Music. However, competing with Apple Music and Spotify will be a herculean task.
Other possible use cases for the trademark include an app that allows users to “live audio and video,” as well as the ability to “edit and upload photos as playlist covers” and “comment on music, songs, and albums.”
ByteDance first filed a trademark application for “TikTok Music” in Australia in November last year, followed by an application in the United States on May 9. The idea that the company will launch a standalone “TikTok Music” streaming service in the U.S. to compete with the likes of Spotify and Apple Music isn’t unfounded. Currently, ByteDance already operates a streaming app called Resso in India, Brazil and Indonesia. Resso has been stealing market share from other streaming companies over the past year.
TikTok is the general trend – Instagram CEO
Instagram CEO, Adam Mosseri released a video via Twitter saying that Instagram is “overhauling” the application, tilting the centre of gravity to video, one of the changes is the full-screen display videos and photos. A day earlier, social media influencers including Kylie Jenner and Kim Kardashian called for Instagram to “stop TikToking”.
👋🏼 There’s a lot happening on Instagram right now.
I wanted to address a few things we’re working on to make Instagram a better experience.
Please let me know what you think 👇🏼 pic.twitter.com/x1If5qrCyS
— Adam Mosseri (@mosseri) July 26, 2022
Mosseri said the leaning towards video is part of Instagram’s efforts to align with how people communicate and share content. People are sharing more videos on Instagram, and Instagram will continue to support photo content while following this trend. Users will also start seeing more recommended content, helping creators gain more new users and grow their fan base.
“We will continue our current attempts to do everything possible to put our friends’ content at the top. But we also need to keep up with the times, because the world is changing rapidly, and we need to keep up,” Mosseri said in the video.
Instagram had no further comment on Mosseri’s tweet. It’s unclear when Instagram will roll out the new version of the app to all users.