You may find it hard to believe that Balenciaga never had any official brand ambassadors on its rolodex until July of this year, and started off with Isabelle Huppert and Krit Amnuaydechkorn. Added to that list is Malaysian actress Michelle Yeoh, who makes her official debut as ambassador to the storied Paris-based fashion brand with the unveiling of the Spring 2024 advertising campaign. Photographed by Tyler Mitchell and with Suzanne Koller on styling duties, Yeoh is accompanied by models Eva Herzigova, Soo Joo Park, Malgosia Bela, Arthur del Beato and Khadim Sock. The cast assemble on location together within the French capital and under the night sky, pose with Paris’ iconic Place Vendôme location as the backdrop.
Members of our forums soon began debating over the outcome of Balenciaga’s latest campaign series. “These literally look like selfies,” GoldenPetals critiqued straight away.
“I like the idea but it looks quite cheap,” Creative chimed in.
“No budget at all,” voiced a majorly underwhelmed Nimsay.
“I thought it was a lookbook!” exclaimed zacatecas570.
Vogue28 wasn’t buying it either. “It’s all just so underwhelming and feels like a total non-event. The hype surrounding this brand is truly starting to die down and it’s starting to show,” he wrote.
“Yes, no/low budget, selfies, even an afterthought. And still leagues more creative, expensive-looking and high fashion than whatever American/British/French/Italian Vogues have been churning out,” defended Phuel.
WAVES was quick to defend the campaign too, commenting: “Low budget or not it fits the actual aesthetic of the brand. I’m not expecting much more from Balenciaga.”
See more from Balenciaga’s Spring 2024 advertising campaign and join the conversation, here.